LOGLINE

A fashion story in stills and film - celebrating the sovereignty of mature women: unapologetic, ageless, and powerful.

SYNOPSIS

Set in the medieval streets of Altafulla’s Old Town in Spain, SOVEREIGNTYis both a cinematic photo series and a microshort film. Starring 50+ model Iris Usha, the work fuses Vogue-level fashion imagery with a feminist manifesto: sovereignty belongs to women at every age. The stills carry the refinement of high editorial style, while the film extends the narrative into movement — slow pans through ancient stone, footsteps echoing authority, a gaze that commands the frame. Together, they declare that beauty is not bound to youth, but evolves into presence and power. Sovereignty reimagines the fashion story as visual activism, where editorial elegance meets feminist resistance. This project positions fashion not as adornment, but as a declaration of identity: women as sovereign, timeless, and unbound.

CREDITS

Photography: Serani

Model: Iris Usha

Styling, Hair, Makeup: Serani

ARTIST'S STATEMENT

Fashion imagery has long been complicit in reducing women to objects of youth, beauty, and desire. With SOVEREIGNTY, I wanted to create a counter-narrative — one where the woman commands the frame on her own terms. This collection rejects the notion that age diminishes value. Instead, it reframes midlife as a state of authority, elegance, and power.

The medieval streets of Altafulla (Spain) became the stage: stone, shadow, and history as backdrop to a woman who does not ask to be seen but declares herself sovereign. Each frame is treated cinematically, as if part of a film still, elevating fashion photography into manifesto. SOVEREIGNTY is not simply an editorial story — it is a feminist act of reclamation, an insistence that women carry their own sovereignty, timeless and unapologetic.

Behind-the-Scenes

A few screenshots of our shoot in Altafulla Old Town, Spain in July 2025

BTS Video

Some behind-the-scenes footage

Director Bio

Serani is a filmmaker, award-winning commercial director, and photographer whose work fuses cinema, fashion, and experimental art. With decades of directing experience across international markets, her practice is defined by a cinematic eye and an instinct for storytelling through image.

Her experimental tribal studio work, such as EXILE, pushes into raw, ritualistic territory — layered with heroism, empowerment, and symbolism. In parallel, her fashion collections, like SOVEREIGNTY, channel the refinement of editorial style into feminist declarations.

Across both experimental and fashion contexts, Serani’s work resists categorization: always cinematic, always narrative-driven, and always pushing photography beyond surface into statement.