About Serani

EXECUTIVE PRODUCER/CREATIVE DIRECTOR/COMMERCIALS DIRECTOR

Serani is an award-winning commercial director, digital photographer, and creative force whose career spans continents, and mediums. She began in 1991, working in production on international films alongside industry heavyweights like Bruce Beresford, Sean Connery, and Eric Roberts. That high-energy start led to directing music videos for Sony BMG and EMI Records in the 90s, where she honed her distinctive eye for striking, emotionally resonant visuals.

In 2011, she won a Mofilm Super Bowl award for a bold comedic commercial for Chevrolet, marking her as a director with both visual precision and a sharp storytelling instinct.

Her first narrative short, Iceville (a dark comedy-drama shot in Bangkok) delved into human absurdity with both bite and nuance. She later served as executive producer for Production Inc. in Prague, launching and spearheading their commercial division. The company co-produced films like Quentin Tarantino’s "Hostel" and "A League of Extraordinary Gentlemen" starring Sean Connery, offering Serani a high-stakes environment to expand her creative and strategic range.

In recent years, Serani has focused on creating cinematic assets for a wide range of sectors, including biotech, medical, fashion, and beauty. Her commercial direction continues to help brands tell their stories in bold, emotional, and visually powerful ways.