Meet Serani - Creative Principal

Serani is a creative principal with more than three decades of experience in film and commercial storytelling.

She began her career on international productions alongside Bruce Beresford, Sean Connery, and Eric Roberts before moving into music video direction for Sony BMG and EMI throughout the 90s. Her film and photography work has received international recognition, including a Super Bowl spot she directed for Chevrolet USA. That project led to her executive producer role at Production Inc., co-producers of Quentin Tarantino’s "Hostel".

She also served as Creative Director for a European biotech EU-funded research programme, shaping its visual and narrative strategy.

Today, she leads Serani Studio — defining the creative direction that governs its cinematic work for brands.